A pair of small shoes emblazoned with the children painted pictures of his own creation, which is initiated by Fick’s “fairy shoes!”Yesterday, reporter learned from Quanzhou Fick Sporting Goods Co., Ltd., the company’s brand Fick kids become China’s largest public children’s site “small study” Shanghai Boy Scouts of partners, both sides will jointly carry out a series of parent-child activities and mingling composition activities. It is reported that the activities of the first original picture book contest will be held in the near future.
Concern is that Fick kids preliminary agreement with the small study, the two sides will jointly create a “fairy tale shoes customized services,” It is the first time in children’s products industry to run “fairy shoes customized marketing” system, not only the Philippines gram product and creative cross-cultural marketing attempt, but also Fick in product development and brand promotion of thoughts by innovation.Child welfare work sitesSpeaking of cooperation with the small study, Fick Sporting Goods Co., Ltd. Brand Manager Chen Huaiyu expression with the words: hit it off instantly!According to reports, a small study is concerned about the welfare of children the highest site, with millions of registered public small study volunteers in the country in Beijing, Xi’an, Changsha and other established sites in 23 cities, and gradually formed a public interest group, the network access Literature for children under Communication and contribute to a creation. The emergence of a small study of children and parents greatly closely involved.Through the depth of understanding, Chen Huaiyu that can “read the childhood dream of harvest,” the point of intercept, which for many years with the Fick operating philosophy consistent with the brand.Fick Sporting Goods Co., Ltd. General Manager Chin-Cheng Chen explained that the public welfare of children together with Fick’s brand communications network is characterized by the “self-confidence grow concerned about the health of children, round color childhood dream” is the core business operation of the brand meaning.Under the agreement, the two sides will jointly hold more than 20 cities from time to time “Book Tour” national elite children’s books reviews contest, “green? Innocence? Nature” activities such as collecting pictures. The two sides jointly held the first leg of “step by step, wind,” the Shanghai Film Art Studio Tour will be launched on June 6, when the kids will join a small study Fick Shanghai Boy Scouts, and provide value not Collecting Folk Philippines equipment.”Fairy Tale Shoes” products and innovative cross-marketingThe so-called cross-border joint-style marketing, customer resource on which the two sides in the exchange of useful attempt to harvest a large difference.Fick kids and a small study in the initial agreement, there is an agreement special cause for concern: The two sides will jointly create a “fairy tale shoes customized services.” It is the first time in children’s products industry to run “fairy shoes customized marketing” system.The joint small study, organized a national child fairy tale picture book collecting contest, from which to explore a number of elements of a good fairy tales, and integration of children nowadays are most concerned about cultural and creative elements. Small study designed to Fick provided Tales manuscripts and order shoes from Fick production company, the two parties co-propelled fairy shoes sold on the market.”We are in favor of products integrated into the children’s drawings, and other cultural elements, and in market promotion, in order to raise children’s awareness of the brand, the Dream appeal.” This will be the brand of soft implants Fick kids a practice, but also a cultural and creative products and cross-marketing attempt.It is understood that children’s shoes industry, packaging or content, whether there is homogeneity, a lot of product packaging design has remained at the front of a LOGO, a secondary icon, a product name of the practices. In order to achieve stand out, cross-marketing may be a good choice.Children’s shoes in Fujian Association of Deputy Secretary-General Chen Shuqing, said of the shoes industry, cultural and creative cross-border joint is a very effective choice, and in the culture of containing the product through the graft and activate the product, or refining a new type of marketing model to increase our brand value. We are high quality suppliers, our products such as China Power Cable , China High voltage cable for oversee buyer. To know more, please visits control cable.
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