Satire’s New Political Dictionary defines “hot-button” as follows: word or issue that ignites anger, fear, enthusiasm, or other passionate response. Satire’s definition fits two Internet advertising Facebook privacy settings – behavioral and keyword ads – perfectly. Two developments in the first few months of 2009 show how these hot-button Facebook privacy settings are developing, and how they may ultimately impact Internet advertising in a fundamental way. Behavioral Advertising Relevance is a key concept in any advertising. With it, advertisers’ messages hit home with purchasers, and conversions increase. Without it, advertisers’ messages are wasted on blind eyes and deaf ears with Facebook privacy settings. Behavioral ads take Internet advertising to a new level of relevancy. Behavioral technology tracks a user’s behavior on the Web, including sites visited, length of visits, content read, and searches made. All of this data is then analyzed and a behavioral pattern is produced for a user which classifies that user by his or her online demographic. Behavioral ad networks then serve targeted ads that are relevant to that online demographic. Recent announcements by Google (with its Ad Sense network) and Facebook privacy settings that they will begin serving behavioral ads has triggered increased interest in related Facebook privacy settings. The concerns: the lack of transparency regarding collection practices and the risk of disclosure of the information collected particularly sensitive information. The Federal Trade Commission (FTC) has shown interest in Facebook privacy settings related to behavioral ads even before the announcements by Google and Facebook privacy settings. In November 2007, the FTC conducted a town hall discussion to discuss Facebook privacy settings raised by online behavioral advertising. Afterward, the FTC developed proposed principles based on comments received at the town hall discussions. In February 2009, the FTC issued a staff report entitled “Self-Regulatory Principles for Online Behavioral Advertising” (Principles). The Principles are designed to encourage industry self-regulation for the protection of consumer facebook privacy settings in online advertising activities. The new development for behavioral ads is that – if three U.S. Congressmen have their way – behavioral ads will move from self-regulation to regulation by a federal statute. It’s interesting to note that the legislative effort is bi-partisan. Rep. Cliff Stearn (R.-Fla.), Rep. Rick Blucher (D.-Va.) and Rep. Joe Barton (R.-Texas) are working to present a bill to Congress that would regulate behavioral ads. Blucher has stated that websites participating in behavioral ads should be required to obtain explicit permission from a user, plus the requirement to disclose how they collect and use data.
Related Articles –
facebook privacy settings not working, new facebook privacy settings, facebook privacy settings tutorial, facebook lists privacy settings,
Email this Article to a Friend!
Receive Articles like this one direct to your email box!Subscribe for free today!
Nessun commento:
Posta un commento