As soon as we think of the word farm, we think of the country, or an unpopulated area. We think about man being at one with nature and living without modern life conveniences such as cell phones, cable television, and high speed internet. Perhaps this was a scene from the past, but these rural areas are more populated than ever, as people seek solace, and natural lifestyles.Believe it or not, technology has come to play a huge role in the way farmers now run their land and business. Farming is not only a way of life for many living in the rural areas, but it’s their business. Like most businesses, farmers had to also figure out ways to increase productivity and growth. New generations of farmers had to introduce technology to their operations to compete. More farmers became reliant on high speed internet. However, because these farmers live mostly in low populated areas, they faced problems. Technology as not always been a friend to the country.Because farmers wanted to increase productivity, they required internet services that enabled them to keep up with demand. Many farmers began looking into high-speed internet access and found they only had the slow dial-up service option. Although inexpensive, dial up services were awfully slow and did not help them increase productivity. Most farmers although operating as a business, have a love of nature. So, being stuck in an office waiting for things to download because of the slow connectivity that dial-up service produced, would not work. However, these were the services they were offered. Knowing there had to be other options, they began to research for ways to gain fast internet speed.Farmers soon learned finding service would not be an easy task. But, they also had more choices than they first imagined. There were options that included wireless internet service, broadband high speed internet, and cable internet. However, each one of these came with different challenges.The wireless high speed internet service seemed like a great idea because it could offer mobility, or so they thought. Farmers pictured themselves out on the open range, on top of their horses, with a laptop in hand. They soon found out that wireless internet for city folk were a little different than wireless high speed internet for country folk. The difference was that people in the city had access to hot spot locations, making it easy for them to access the internet from virtually anywhere in the city. Farmers of course, were nowhere near these super internet hot spots.Another option farmers thought of was cable internet. This seemed like a great idea because it allowed them to go through the same companies that provided their cable television service. This too offered limitations in that most cable companies although providing television service to the rural areas, did not offer rural area high speed internet service. But, they would often partner up with broadband satellite companies, becoming affiliates and earning commissions on their referrals.Although the cable companies referred these consumers to the broadband internet companies and earned a handsome reward for their referrals, it actually turned out to be winning situations for all parties involved. The broadband satellite companies were able to offer the farmers living in the low populated areas fast rural internet service at reasonable prices. Farmers were happy that they were able to keep up with modern times and meet productivity demands. They were even happier that they were able to spend more time doing what they loved, and that was farming.
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